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A Summer of Intention: Making Holidays More Sustainable

Summer invites us to slow down, explore new places, and reconnect–with nature, with others, and with ourselves. Whether you’re planning a beach escape, a countryside retreat, or a staycation in your own city, this season is a prime opportunity not just for rest, but for reflection—especially when it comes to how we travel and live more sustainably.

The reality is, holidays can come with an invisible footprint. Flights, fast fashion, plastic-packed picnics, and overconsumption can all take a toll on our environment. But, the good news? With a shift in mindset and a few simple changes, your summer can be just as joyful – and far more meaningful – without compromising the planet.

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Rethink your Journey

Instead of rushing from point A to B, why not make the journey part of the experience? Trains, buses, and even bikes are often lower-impact alternatives to flying and driving. In Europe, rail travel is not only scenic and comfortable, but also one of the most climate-friendly modes of transport.

Choose Thoughtfully

Where you stay matters. Look for eco-certified accommodations that use renewable energy, reduce single-use plastics, and support local economies. Even small guesthouses or campsites can make a big difference when they prioritise sustainability—and often, they offer a richer, more authentic experience.

Pack with Purpose

Swap disposable for reusable: bring a water bottle, tote bag, and refillable toiletries. Consider clothing made from natural or recycled fabrics. And try to buy less – chances are, you already have what you need.

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Eat and Support Local

From farmers’ markets to family-run cafés, choosing local food supports regional producers and cuts down on unnecessary packaging and transport. It’s also a wonderful way to discover the true flavour of a place.

Slow Down

We often rush through holidays, ticking off sights and collecting souvenirs. But sustainability thrives in slowness. Stay longer in fewer places. Walk, cycle, or take public transport. Observe. Connect. Be present. These are the moments that last.

Sustainability isn’t just about what we do—like recycling, reusing, and reducing. We believe it begins with how we think and feel. When we appreciate an item’s story, purpose, and its place in our lives, we naturally treat it with greater care. We’re also inclined to repair it, and to hold onto it for longer. It’s a mindset that truly values the things we use. This intentional approach invites us to live more thoughtfully and joyfully. It’s about thinking differently and caring about what we use and why it matters. This ethos is at our core.

As we head into summer, we’re not just thinking about lighter evenings and warmer days, but also how we fully can embrace this sustainable mindset in our daily lives — wherever we are, and wherever we go.