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At the heart of this conversation with Andrea Rasca , he shares his unique perspective on the future of food and the driving forces behind MoM's mission. He cuts through the noise and gets straight to the point about how we can make real change. We often hear the phrase 'lifelong passion’, but passions are rarely born in a vacuum. Walk me through the formative moments that sparked your interest in food. Was it a particular person, a place, a meal? You're right, passions ra

It’s 6:15 pm on a Tuesday evening. A child stares at a cartoon tiger in the cereal aisle. Their parent, exhausted after work, scans the box. It says wholegrain. Fortified. Good for your heart. Into the trolley it goes. That reassurance is the real product, and it may be one of the supermarket‘s most effective tricks. Researchers call it the health halo. Words like ‘proteins’ make shoppers see a box as healthier and more likely to buy. The front only has to flatter. Now turn

Questions I Never Thought to Ask Living in Italy, there have been many moments when everyday life or problems with my body have made me wonder, ‘Why don’t we learn this at school?’ or ‘Am I the only one who doesn’t know this?’ Or perhaps I just forgot some of what I learned in school. By researching things for myself and trying them out, I have gradually begun to understand my own body and the way I live a little better. Understanding ourselves better also helps us care for o

What if the food that helped make us ill, the jab that treats it, and the ‘friendly’ ready meal you eat alongside the jab were all part of the same loop? It's not a conspiracy theory. It's just incentives. For decades, ultra-processed food (UPF) has been built for shelf life, cravings and profit, with nutrition coming last. Last November (2025), a Lancet series linked diets heavy in it to obesity, type 2 diabetes and metabolic problems. Then came the weight-loss jabs. Wegovy

LOST IN TRANSLATION: LIFE OF A JAPANESE GIRL IN ITALY Growing up in Japan, I only really had two uses for honey: taking a spoonful when I had a sore throat, or drizzling it over yoghurt. When it came to pancakes or French toast, honey always seemed a little too strong, so I would choose maple syrup instead. My criteria went no further than ‘honey or maple syrup?’, and I cannot remember ever looking at the name of a flower when choosing a jar of honey. I wonder what kind of fl

We live in a world where the sun never really sets. Food no longer answers to daylight. Late-night deliveries and midnight fridge raids mean we can eat whenever we want — but our biology hasn’t caught up. Technology adapted instantly to a 24/7 world, but the human body didn’t. We just like to pretend it has. This tension sits at the heart of how we eat today. Deep in the brain sits a tiny master clock - the suprachiasmatic nucleus - governing sleep, wakefulness, and digestion

Gastronomy is Not About Haute Cuisine Is the Strength of ‘Made in Italy’ Simply a Matter of Good Branding? Before coming to study in Italy, I often came across articles in Japan arguing that Italian businesses had succeeded in reaching global markets directly from small towns and in building ‘Made in Italy’ into a powerful brand—and that Japan, supposedly less adept at branding, should learn from them. Yet after living here and working for an Italian manufacturer, I realised

Sunday mornings are for slow coffee and big ideas. Here’s a simple one: school dinners are a political choice. The UK government just updated its School Food Standards for the first time in a decade. By September 2027, schools must serve actual food: whole grains, vegetables, lentils, and chickpeas. This policy targets the real enemy: ultra-processed products. It demands real ingredients on school lunch trays—something Movimento Metropolitano (MoM) has advocated for years. Go

LOST IN TRANSLATION: LIFE OF A JAPANESE GIRL IN ITALY One of the most significant dates in Italy in August is Ferragosto, on 15 August. Its name comes from the Feriae Augusti, a period of rest introduced by Augustus, the first Roman emperor. Later, in the Christian calendar, 15 August became the Feast of the Assumption of the Virgin Mary, and today it marks the peak of the Italian summer holiday season. It coincides with the Obon period in Japan; many shops close, and people